Lately, it seems like a fleece jacket is all the rage since it appeared on an episode from the show Heated Rivalry. Last night a local sewing business, Lilax Studio, was featured on the news for offering classes for sewing the fleece. And last month this fan of the fleece created her own version. I've never watched the show or read the books the show is based on and I'm not into leisure sports garb. But what I find it interesting all the attention this simple zip front style fleece is getting in the media lately.
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Even the Prime Minister of Canada has been photographed in the fleece. It's that popular and the question lingers who is behind this pop cultural moment. Is it the actor who modelled this garment on the show. Or does the credit go to the show's Toronto costume designer, Hanna Puley who has been credited for designing the fleece? Not so fast.
Kuwalla Streetwear brand is behind the fleece design, a Canadian label based in Montreal whose clothes are available in Simon stores. It was a Kuwalla-Tee Bonded Sherpa fleece jacket that was decorated by the show's costume designer to look like an Olympic jacket for the show. Yet, no where in all the press coverage or celebration of this jacket is it mentioned that this is a Kuwalla Streetwear jacket. So why is Province of Canada, a Toronto based fashion line releasing the jacket. Not cool.
Hey, I've been known to copy cat designs at the sewing table. Most recently, a couple of days ago I copied and made my own Magic Bag heating pad. It was another great Canadian design but I didn't try to hide the fact that I'm copying someone else's design ideas. That's the part that is not cool. It would have been cool if they worked with Kuwalla to re-release the jacket. Oh, the drama and heated rivalry of these two Canadian fashion brands.
Stand strong, elbows up and keep sewing.
